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Synopsis

Finding the sweet spot between listening to your customer and real innovation comes down to knowing how to listen and what to look for. But, how do you know which pieces of feedback to listen to? What should you be looking for? And, how do you turn all of this information into an actionable plan? 

Based on the popular workshop, Feedback Rules explores how to collect, interpret, and take action on customer feedback. This book is written for product people of all experience levels.